Here is something new -- we call it Lean Sales, Service and Marketing

Lean: the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Lean is a variation on the theme of efficiency; or more specifically increasing efficiency, eliminating waste, and using empirical methods to decide what’s important, rather than unquestioningly accepting pre-existing ideas of how things get done.

In more basic terms, Lean = Increasing Value While Eliminating Waste. Lean manufacturing has been in use for the past 20 years. The question arises, "Why should Lean be used only in a manufacturing environment? Shouldn’t the same Lean analytical and design tools used for manufacturing be applicable to the Sales environment? What about Customer Service? Marketing?”

The challenge in moving Lean to Sales, Service and Marketing (SSM) is the lack of existing data to allow people to see how it can work and what its impact is. In response to this challenge, we at Core Solutions have created a Lean Database Review List to run against a client's database and current sales, service and marketing processes, to ensure that they're running Lean. Click the link below and we'll contact you to discuss some of the checkpoints contained in this list.

Click here to Learn More About a Lean Review of Your Sales, Service and Marketing